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Shaping Culture

Production House

through content

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NutriDay

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Brutal Fruit - Spritzer Saturday Brunch

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Stella Artois - Lets Do Dinner

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BIC x Yay Abe

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Dark And Lovely

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Tshepo Jeans x The Singleton

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Lost Paradise Summer 2024 Campaign

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Denim Is Our World

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Diesel x NTS Tracks SA

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Celebrating 50 Years Of Hip-hop

About Upside Down Up
 

We are driven by the desire to lift and redefine creative culture through the content we produce.

Whether through motion or stills, we strive to create value, lasting impact and fresh perspective for our clients through the stories that we tell.

We subscribe to the thought that a curated network of top-tier creative professionals is the future of content creation. By bringing together innovative creatives while providing strong structure and processes, we can create high quality projects that rival the traditional approach to content production.

The UDU Club

 

Content | Community | Culture

 

Through self-initiated content, campaigns, merchandise, and other creative projects, we introduce our voice as a brand to creative culture, with the hopes of positively impacting it.

Work

Upside Down Up

NutriDay

Johannesburg

2025

Brutal Fruit - Spritzer Saturday Brunch

Johannesburg

2024

Stella Artois - Lets Do Dinner

Johannesburg

2024

BIC x Yay Abe

Johannesburg

2024

Dark And Lovely

Johannesburg

2024

Tshepo Jeans x The Singleton

Johannesburg

2024

Lost Paradise Summer 2024 Campaign

Pretoria

2024

Denim Is Our World

Pretoria

2024

Diesel x NTS Tracks SA

Cape Town, Johannesburg, Durban

2023

Celebrating 50 Years Of Hip-hop

Johannesburg

2023

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